Heat Damage: Busting The Myths!
Let's talk about a topic that's often misunderstood, HEAT DAMAGE to hair. There are so many misconceptions out there, so let's set the record straight! Myth #1: "Using heat on your...
Best Seller
Ergonomically designed plates that tilt by 30°, the hur.iron slant allows you to get closer to the root, straighten with added volume and create the perfect beachy wave with ease.
Curling with a straightener just got easier!
We've won an award or two!
Suitable for all hair types, our high performance styling tools get proven, long-lasting results without compromising the hair's health.
Marie Claire Hair Awards | Best New Hair Tool Brand Winner.
Your purchase with hur. supports our partner Paperworks offer training and support to young adults with learning difficulties, autism and physical and mental health-related challenges. Our Trainees at Paperworks gain the skills to work in any vocational area, building both basic and more specific skills within the workplace.
Hur styling tools were brought to market in March 2021 when salons reopened after covid. Female founded, we felt like bigger brands had lost touch with the new age, current generation stylist.
Like no other haircare brand, hur is partnered with a local social enterprise whereby we offer work opportunity to young adults with learning difficulties, autism and complex needs.
We wanted to bring a great quality product and brand back to the market that represented real people, a brand that took greater responsibility for the way in which we do business. We're making much needed ethical, environmental and sustainable change within the haircare industry.
Hur hair styling tools are suitable for all hair types thanks to the variable temperature control. Bespoke your styling experience and select a heat best suited to your hair type, texture, condition and style. For thin, fine or fragile hair we recommend dropping the temperature right down to 120°. If you have longer, thicker, more coarse hair we'd recommend 210°-230°. Always start on the lowest heat setting and build up to a heat suited to your hair. Ask your stylist or drop us a message for temperature guidance.
The hur.iron slant is the original, first-to-market hair straightener that has angled plates so that you can curl and straighten with the same tool. This 2-in-1 hybrid iron was designed with a 30° angle to make 'curling with a straightener' easier, and to get that always-on-trend beachy wave, lived in look. We changed the game, others followed.
Absolutely. We have multiple different opportunities for salons, stylists, freelancers and educators to offer hur exclusively to their clients. We aim to be as flexible as possible with our customers. Please register your interest here.
On newly coloured hair, heat can sometimes alter the hair colour depending on the colour brand or toner used. Over applying heat, and styling at the wrong temperature for your hair type can sometimes fade colour, or lose it's vibrancy. Always use a heat protector on your hair before styling. For colour treated hair, ask your stylist or the hur. team for a recommended temperature, and test a small section using the hur.tool before doing the entire hair.
We offer free next day shipping on all orders over £50 (UK mainland only). Our cut off time for next working day is 2PM Monday-Thursday.
We're a UK company, based in the north of England in a place called Yorkshire.
Welcome to the #GoodHairGang !
Get £5 off your first order!
Newsletter